Jacquie Court, Co-Founder


Jacquie is a content creator with over 20 years of experience working with brands in advertising, PR and social media. She is a seasoned writer and storyteller with experience developing concepts and content for many big brands including WINNERS, Canadian Tourism, P&G and Carefree. She was also the creator and host of the podcast “Wine, women & weed - The dope on dope”. Jacquie is passionate about women's health, breaking stigmas and educating women on menopause - because life doesn't have to be so difficult!

Tara Sgroi, Photographer/Director

Tara has created visual mastery for brands like Crate & Barrel, Marc Jacobs, Remy Martin, Food & Wine, Domino, Canon, Target, Walmart, Eddie Bauer & Lands End. She’s worked closely with Athena Calderone, Odette Williams, Susan Spungen, Mariana Velasquez, Hetty McKinnon, Eden Grinchspan & Lela Rose to visually promote their cookbooks. Tara’s especially proud of her work capturing chefs in their kitchens, she’s worked alongside chefs Daniel Humm, Ignacio Mattos, Camille Becerra, Dan Kluger, Grae Nonas & Gabriela Camera. And she’s travelled the world capturing beauty with Waldorf Astoria, Holland America, Peruvian Connection & Havenwell Within.

Tara works closely with her clients to create beautiful, engaging content. After living in New York City for 20 years, Tara returned to Toronto in July 2020 with her son Lupo & two cats, Pinky & Annie. 

Learn More About Tara

Jennette Proctor- Director, Marketing Solutions and Client Partnerships

Jennette is a motivated Account and Marketing Professional adept at delivering efficient, accurate results within tight deadlines and high-pressure environments. As a business leader, she is results-driven spearheading growth, surpassing targets, and tripling revenue through strategic account expansion. She is also an optimistic team player with excellent people, communication, and organizational skills.

Because she is a solution-oriented thinker with meticulous attention to detail, creativity, and a passion for her work she is also annoyingly organized and balks at how many tabs I have open on my laptop.

When you can’t find Jennette behind her keyboard, you can find her on a snowboard, paddleboard, and anything else that keeps her outdoors and active!

Nadia Popatia– Brand Partnerships and Strategy 

As an accomplished, forward-thinking strategic marketing professional, Nadia has an impressive 15-year portfolio of success driving account
management, relationship management, and integrated marketing campaigns for
both agency and corporate sides of the business. Nadia has worked on consumer
luxury and lifestyle brand and has a particular passion around women’s health and wellness.

She is also our ongoing comic relief and her sense of humour is one of our secret weapons to our culture.

Brands Nadia has worked on include Johnson & Johnson, Unilever, Mark Anthony Group, McDonald’s, Schwarzkopf, Moet and Knorr.