Your brand. Her terms

If you want her business, you need to understand her needs and speak her language.

For too long, advertisers have overlooked women over 40, yet this demographic holds significant spending power and is eager to invest on their own terms. These women have spent years in caregiving roles and putting others first. Now, they're embracing their true power and entering their prime—confident, discerning, and unapologetically themselves.

While society may say "menopause is having a moment," women have been owning this moment for centuries. But women in midlife are about more than just menopause. When brands speak to them, they listen—but they approach with caution. Why us? Why now?

Why She2.0?

At She2.0, we specialize in creating content that connects
with women over 40, particularly those navigating menopause, midlife wellness, and health transformations. Our advertising approach speaks directly to their desire for authenticity, quality, and empowerment. With over 15 years of experience and deep, lived understanding of this phase of life, we know how to
engage this powerful audience.

We help brands build meaningful connections with women in midlife by avoiding outdated stereotypes and gimmicks. Our content resonates with women who are navigating menopause symptoms, embracing midlife wellness, and seeking products and services that align with their evolving lifestyles.

How We Help Brands Reach Midlife Women:

Genuine content that cuts through the noise and speaks to women’s true needs and desires

Engagement strategies that prioritize authenticity, quality, and trust

Targeted campaigns focusing on midlife health, menopause wellness, self-care, and more

If you're ready to engage with the powerful women over 40 who are redefining midlife, we can help you make a lasting connection. We craft messages that make women feel seen, heard, and valued, ensuring your brand earns their trust—and their loyalty.

Ready to Connect?

Get in touch with us today, and let us help you reach your
next loyal customer in the growing market of midlife women.