Your brand. Her terms

If you want her business, you’re going to have to treat her right.

For too long, advertisers have overlooked women over 40, yet these women hold significant spending power and are ready to invest on their terms. They’ve done the caregiving and people-pleasing. Now, they’re stepping into their true prime, navigating life with confidence and discerning taste.

So, while society may say “menopause is having a moment,” women have been
owning this moment for centuries. But women are more than just menopause. When brands speak to them, they listen—but with a healthy dose of caution. Why us? Why now?

Our advertising approach connects with women in midlife by meeting their desire for authenticity and quality. With our 15+ years of experience and lived understanding,

She2.0 helps brands create content that genuinely resonates, bypassing gimmicks and outdated stereotypes.

We know what does work to engage these women and how to make them feel 'seen' by crafting messages that cut through the noise.

So, if you want to get into her pockets, you’re going to have to get into her mind first.

Contact us and we’ll help you connect with your next loyal consumer.